Get the unfiltered first impression
Submit a website URL or logo. Our AI reviews your branding against a design rubric and turns the feedback into a score out of 100 and three actionable fixes.
Free roast · About 30 seconds
Honest feedback. Better branding.
Your brand needs
a reality check.
Paste your website URL or upload your logo. Get an AI roast, a score out of 100, and three specific fixes in about 30 seconds.
The roast is free. The fix is your choice.
Our promise, not a testimonial
Critique the brand, not the founder.Specific fixes, not vague opinions.No obligation to buy the fix.
From roast to rebrand
A little sting.
A clear next step.
For small-business founders who want their first impression to work as hard as they do.
Illustrative roast
“Your logo looks like a 2009 dentist’s office.”
The punchline gets your attention. The three fixes give you somewhere to go.
Share the roast. Keep the insight.
Get an image card built for sharing on X or LinkedIn. Compare scores with fellow founders, or keep the feedback to yourself.
Shareable card · BrutalBrief watermark
Trade the guesswork for a plan
Go deeper with a PDF audit of typography, colour, copy, and conversion issues. Or work with our Nairobi-based team on a rebrand for your global audience.
Detailed audit · Human-led rebrand
Choose your next step
Free feedback. Paid clarity.
Start with the roast. Invest in the fix only when you’re ready.
Brand roast
An AI critique, a score out of 100, three fixes, and a shareable card.
Free
Detailed audit
A full PDF covering typography, colour, copy, and conversion issues.
$29
Team-led rebrand
A rebrand by our Nairobi-based team. Final scope and price agreed before work begins.
$499–$2,500
Free
For individuals getting started
$0/month
- 1 workspace
- Up to 3 team members
- Basic analytics
- Community support
Your next first impression starts here
Take the roast.
Make the brand better.
You built the business. Let’s make sure your branding shows it.